Harley Davidson

Yes I feel like brand communities like Harley Davidson result in greater involvement in the brand. These communities make the brand like Harley a lifestyle and encourages involvement. Through this involvement and community feeling Harley is able to associate themselves with an 'experience 'and 'group'. No other bike brand is able to do this and this community Harley Davidson formed makes their consumers are loyal to their brand.

The posse ride was a brilliant idea for Harley to promote, even if it was expensive. The experience that these consumers associate with Harley is very important. I believe the fact that this group travels as one, is a point that enhances the meaning of "Harley". They get their passport signed for every check point they reach so I believe that this ride promotes adventure with your Harley and an American type of freedom only felt when you're on your bike. Also, this article states something about a "no whining clause" in a document these riders have to sign. This aspect is promoting that Harley Davidson is a tough brand and if you're not tough, you can't ride. Through this posse ride Harley is selling a brand image and it's a fact that their image is very strong.

I believe that Harley's interference with the ride is enough already. The fact that this ride is not laced with promotions and advertisements is what makes this more of an experience with Harley rather than a promotion event. Harley's fans are already loyal to them so they don't need any more brand awareness than they already have.

The posse ride is a brilliant experience and a great way to get community involvement. I believe they should have more real life promotions like this rather than TV advertisements or social media. These riders already know the brand, plus they're in their older years so hashtagging Harley on twitter or Instagram wouldn't be as successful as a real experience like this one.