Jeep Patriot for the Elders

Selling jeep to an older audience is a little more difficult than selling to an outdoorsy kid in their twenties. We wanted to incorporate the fact that Jeeps have a lot of safety, gas mileages, and affordability perks to offer to older folks. Models like the Wrangler and Cherokee wouldn't work well for this target audience.

Not only did we wanted to focus on the fact that these cars have a of of features but that they are also suitable for adventures. Elders have a lot of spare time so this age group would be perfect for those types of "off-course" life adventures.

We decided to pick the Jeep Patriot model of Jeep. This model gets the best gas mileage (30 mpg) and has won the award of the best priced SUV in America. It starts at around $16,000 for the 2013 model which is a good point because although elders have money to spend, they don't have a lot of it.

For our commercial we thought of a very basic advertisement. We didn't want to be too showy or creative with this ad. For the advertisement we wanted an older man to be driving in natural terrain while an announcer states all the perks and safety features. The off-road terrain will showcase this cars durability and performance. At the end of the commercial we thought of a slogan like "Jeep. Perfect for life's small detours."

And for print ad we thought of the same thing. A basic ad listing all the features. We found one online that is similar to what we had in mind.

And this is what our campaign looks like!