Interruptive Advertising

We have all heard annoying advertisements. Interruptive advertisements are those ads that just can't get out of our head. Companies make themselves known thorough continuous radio, TV, or billboard ads that are just constantly reoccurring throughout our week. Yes this type of advertisements helps get a name out there but it may not set a positive image of a company with the customer.

For Head On, it succesfully got this migraine treatment out there. "HEAD ON APPLY DIRECTLY TO THE FOREHEAD." Everybody knew this annoying slogan that other commercials even began making spoofs of it.

USA reports that this commercial  led to a number of parodies appearing on Youtube and it has become an internet sensation. Make magazine has even made it a ringtone. And this commercial was even parodied in the film Disaster Movie.

Is this success? Head on did make a name for itself through this one sentence. But people would still buy Advil over Head On, so I don't consider these types of advertisements successful at all. 

I believe brands have and products have to make a name for themselves through legitimate techniques. This type of annoying advertising is too old fashioned for today's consumer. Rather than repitiotion brands should set up an image of themselves through the actual product. Like if it works and such (for example, there is no evidence that Head On works - people just bought to make fun of it). TV is a whole different type of advertisement from radio, and a lot of radio ads have to rely on this type of technique. With TV brands can set up this image without this repetition. So I believe that setting an image is much more successful that these annoying advertisements.

Some examples of my favorite campaign from Levis - Go Forth

DON'T YOU SEE THE DIFFERENCE?