Trendy Typewriters

What college student doesn't want a typewriter. They're affordable, trendy, convenient  and the ultimate cool conversation starter.

For our campaign, we decided to focus on the cool factor of typewriters rather than the fact that they're cheap. We have a campaign focusing on the generation-to-generation aspect of owning this timeless, vintage piece. Your grandparents used it, have stories, and now you can use it and create your own.

We decided on three mediums to use for this "passing-down" campaign.

The first one is - TV:
The first scene is a grandfather in his younger years. We will probably edit this in black in white while we give the actors a 1920's feel. This young grandfather is typing vigorously on this typewriter to quickly finish a paper. After he is done, the scene cuts to him running to class. Once he enters, he is out of breath and slams the paper on the desk. His professor looks him in the eye and gives him a small grin, he says "Congrats son, this is the last paper of your college career. You're ready to graduate". Then the young grandpa, has a sigh of relief and burst of excitement before the cut to the next scene. '40 years later' text appears and the scene fades into the next with a match on action with the face of the young grandpa with the old, so you know it's the same man but just aged. The grandpa is holding a typewriter, he holds it out to a young man in his late teens. He says "Here grandson, this helped me graduate from college and I hope it does that for you too."

FIN.

After telling this emotional commercial to our professor John De la Cruz, he shared a story about his friends typewriter to us. Then the light bulb in my head went off!

Next media outlet - social media:
It seems that everyone has a story with their typewriter. Whether is be how it got passed down to them, how it wrote a love letter to a girlfriend who then became a wife, or if it stayed up with them all night writing papers. We wanted to use Facebook and create a page where everyone can share their various stories of their typewriters. This is by far my favorite aspect to the campaign.

Lastly we have our billboard images:
I didn't want there to be endless information about the product but instead wanted a simple picture of a typewriter, since everyone knows what they are anyways. This simple picture will remind kids that these old contraptions still exist but with a new spin. At the bottom, the saying "vintage is the new modern" or "share your story" will be typed in a typewriter font. We just want short and simple sentences to be on our posters.

The typewriter lives on.