Wednesday, April 3, 2013

TV and Radio Ad Workshop - Toilet Roll


The Toilet Roll iPod Docking Station, the perfect gift for any mom in a rush! We decided to make our this docking station the perfect housewarming present and wanted to advertise how fun it is and how much families enjoy this. Since our target market was to make this the perfect gift, we wanted to focus our advertising on gifting this item. Both advertising mediums we used are similar in that way.

RADIO SCRIPT

RADIO
SOUND: Clacking of footsteps and knocking on door. Creak of door opening.
WOMAN NEIGHBOR: Welcome to the neighborhood!”
MAN NEIGHBOR: We’re your next door neighbors and we brought you a housewarming gift!
LADY IN HOUSE: *screams* It’s the new toilet roll ipod docking station! This will be the perfect accessory to my bathroom!
WOMAN NEIGHBOR: you can listen to your music while you’re showing, cleaning, or even doin' your business (says cheerfully)
LADY IN HOUSE: Thank you so much my husband will install it right now! *slams door*
SOUND: Music blasting in background and toilet flushing at same time
NARRATOR: The perfect product for anyone
TV
Scene of teenage girl on toilet texting, she gets up and flush and then drops phone in toilet and shes screams
CUT TO NEW SCENE
Young boy in family is sitting on the toilet playing angry birds, he gets up and flushes and the phone drops in toilet and he groans in frustration.
CUT TO NEW SCENE
Old man dad is reading the paper on his iPhone and he drops it in the toilet, he shouts out "This is the third time this week!"
Mom rushes to the bathroom and asks "what happened?"
Old man dad says "it happened again!!!!!"
Mom says "it’s not going to happen again, now that our neighbors got us a toilet roll iPod docking station!"
CUT TO NEW SCENE
Different cut scenes of each individual family member bobbing head to music with the iPod on it's toilet docking station.


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